Established in January 2006, Appointments 4U is the brainchild of Julie Smithard, a gifted professional telemarketer whose services are constantly in demand by a wide range of clients.

With extensive experience in business development, marketing and sales management, including 12 years generating leads and sales appointments for a printing company, Julie is perfectly-placed to provide her expertise to clients and organisations both large and small.

Demonstrating both tenacity and perseverance in cold-calling on behalf of clients and an amazing ability to establish a rapport with people at all levels of the corporate ladder, Julie puts her successful track record down to listening, rather than a seductive sales spiel. “Being able to listen is very important,” she explains. “If you listen, you can gauge how a person is responding to your call, simply by the tone of their voice. That way, you can react very quickly in order to keep them engaged in conversation.”

Along with a hand-picked team of like-minded professionals, she is committed to complimenting the existing sales force within a client’s organisation, identifying business opportunities, developing customer relations on their behalf and supporting their marketing strategy. In short, she becomes an extension of a client’s sales and marketing operation, and is regularly credited as the key to gaining new business by many successful companies.