Angela Chapman’s goal is to help business owners spend less time working in their business and more time working on their business. So when it came to finding new clients, Angela was more than happy to commission a professional telemarketer to handle all the cold calling for her. However, she had very definite criterion about who that telemarketer should be.
“Instead of using the people referred to me by my head office, I was looking to bringing telemarketing back to a local level, to remain in control of the process,” says Angela. “I found that working on a more personal level yielded far better results.”
She met up with Julie from Appointments 4U a couple of times, so that both could to get to know each other. “One of my criterion was for me to meet the telemarketers personally so we could get to know each other’s expectations and ask each other questions.”
Angela was very impressed with the service offered by Appointments 4U. “I thought Julie was very good at finding me appointments. Obviously within the criterion that I’d asked for, there were going to be some that didn’t pan out, but she made a huge effort to replace those. For me that was particularly useful: if a person didn’t confirm the appointment or cancelled our appointment prior to me going, Julie would go out of her way to replace them, which is quite unique in her field.
“We also set up a KPI monitoring system prior to the start of each campaign, so Appointments 4U would feedback to me every week (or if it was a short campaign on a daily basis) and then I could compare the number of conversions from those calls.”
So would Angela recommend using Appointments 4U? Yes! “Choosing a telemarketer is a personal choice – you have to get on with them and they have to understand where you’re coming from. But certainly, with quality of service and professionalism that Appointments 4U offer, they can’t be beat.”
